In Alcoholics Anonymous (AA), Tradition 11 states: "Our public relations policy is based on attraction rather than promotion; we need always maintain personal anonymity at the level of press, radio, and films." This principle highlights the significance of anonymity in the 12-step program, promoting a supportive and secure atmosphere for members.
Similar to AA, Al-Anon, a fellowship designed to support family members and friends of alcoholics, places great importance on maintaining anonymity. Al-Anon understands that protecting the anonymity of AA members is essential for the overall well-being of the community.
When AA or Al-Anon members receive media attention, especially if they are well-known figures, they are advised to avoid disclosing the name of their specific 12-step recovery group when sharing their personal recovery journey. Instead, they should only use their first names and the broader term "12-step group" or "recovery support group."
Preserving anonymity goes beyond protecting individual identities; it serves the interests of the entire community. For example, if a famous individual publicly credits AA for their recovery and later experiences a relapse, it could lead young people to perceive AA as ineffective, reducing their chances of seeking assistance when needed.
Tradition 11 aims to prevent potentially harmful situations. AA member Alethea explains that allowing external promotion grants outsiders the ability to change the program's message to the point of unrecognizability. The original message of recovery could be distorted to a mere statement that "circumstances improve." Furthermore, outsiders might claim that all 12-step programs are essentially the same, disregarding the distinct support offered by various groups—for instance, the unique approach of Narcotics Anonymous compared to AA.
Alethea emphasizes that 12-step groups primarily exist for members to support each other, and their appeal should come from the members themselves. This responsibility lies with individual members and should not rely on a spokesperson or advertising campaigns.
As members consistently work on their personal transformations—mental, emotional, physical, and spiritual—and display positive changes in their appearance, communication, and conduct both inside and outside AA meetings, they embody the message of recovery and naturally attract others.
Al-Anon member Lin underscores the inherent value of anonymity, which enables individuals to feel safe sharing their thoughts and feelings within the program. She acknowledges an additional aspect of Al-Anon's tradition that explicitly protects the anonymity of AA members. This confidentiality prevents scenarios where someone's drinking problem might be unwittingly disclosed because a relative attends an AA meeting.